事業内容

ドラッカーは「企業の性格は顧客が決める。」といっています。 経営戦略の発想の第一歩は徹底した顧客分析でなければなりません。 顧客はだれか? 顧客はなぜそれを買うか? 顧客が買う目的を変化させる原因は何か? 変わった結果の時代の流れは何か? 顧客や製品ユーザーはニーズのあることを知らずニーズをはっきりと表現できないことが多いのです。 したがって、現在のニーズを満足させるだけでなく、この製品が必要なのだと顧客に納得 確信させることが出来なければなりません。 かつてデユポンは、1961年開発したテフロンの耐用年数は3年しかないことを知っていた。15年たった1976年に耐用年数のはるかに長い高品質のシルバートーンを発売した。この 新しい被覆材料は高級の調理器だけしかつかわなかった。これによってヂユポンは高品質 イメージが強化されたのです。 会社経営には、正解は有りません。製品開発しかり販売戦略しかり、市場に少しずつ製品を浸透させ、市場と対話するように、試行錯誤を繰り返しながら、市場の反応を見て、時に戦略を変え、実行していかなければなりません。会社の目標とするものと、従業員皆様のモチベーションとの間には大きな違いが存在します。その乖離はあるものだということを忘れてはいけません。企業は利益を追求しなければならない。キャッシュフローも大事です。雇用も創造しなければ大きくならない。しかし、大きな目標を掲げてもそれを実践していくのは多くの従業員様の日々の努力です。人的資源の活用がもっとも大事で、会社の命運を分けるものであります。経営を実践し、成功したのもあれば、失敗したことも多々起こりえます。その原因を調査し、説明出来なければ、将来の経営の未来はなくなります。 分析する視点をまとめますと、 ① 会社のビジョン、方針、戦略 ② 将来に関する仮設 ③ 保持する経営資源 ④ 幸運、不運 かつてGMのアルフレッド・スローンは、大衆に対して斬新なスタイル車を提供し、 高品質な車を提供し、毎年モデルチェンジを行い、大衆を車に引きつけました。 このような、市場にコミットする経営戦略が重要と我々は、考えます。 是非一度我々に経営のコンサルタントをお任せください。お待ち申し上げます。 商売にはやり方があります。そのやり方を間違うといつまでたっても売り上げは上がりません。例えば、ある商品を開発したとします。開発した段階では、売れる保証はありません。それをいかに売り込んでいくかが、重要です。ひとつのヒントは、その商品の販売ルートをどのように作るかです。適切な販売ルートに乗れば、その商品に潜在的需要があれば売れていきます。その方策を私たちは提供いたします。経営戦略の立案が今まさに問われています。経営戦略の取り方によって経営の方向が決まると言っても過言ではありません。そのためには、「競争状況」と「競争業者」の二つに集中した分析を必要とし、自社が競争業者と比べてどこに優劣があるかを知る技法が必要です。勝者になる秘訣は競争相手の出方、狙いの意図に応じて動くことです。 例えば、ドリルを購入する消費者は、ドリルを購入しているのではなく、穴をあける機械を 購入しているのです。この違いが分かると消費者に売れるものが何かが分かります。 私たちは、長年研究してきた多くの場合に利用できる経営戦略の立案方法を提供しています。一度門を叩いてください。 このコロナ禍のなかにあって、経営戦略なき経営は、経営を危うく致します。 私がおすすめしたい経営戦略発想法は、W.E.ロスチャイルドの「まず自社の力で実施可能なアクションを列挙してから、それぞれのアクションで達成できる成果を知り、そこから目標を絞っていくやり方」です。 発想の順序が重要です。私たちが研究しているロスチャイルドの発想の順序に従うと自社の環境や条件の検討が深くなると同時に広くなります。 経営者が発見する事実について下す判断と、分析の結果立てる仮設に、客観性と片寄がなくなります。 さらに戦略の成果をつねに追跡する監視、予想もしなかった事態に備えた緊急対策を出すことが出来るようになります。 私たちは、彼の経営戦略発想法に基づき、貴社の事業を分析し、収益を高める方策を提示致します。 その方策はまず自社資源分析をする必要があります。まず自社は過去にどうだったか、現在はどうであり、将来このコロナ禍で伸びる事業を考え、それが何かを考えます。 特に、自社資源のどの部分とどの部分の組み合わせで、競争力が強化され、有利な差をつけたうえで戦いに勝てる確率を上げられるかを提示いたします。 自社評価の対象とする機能分野は五つです。製品発想と設計、製造、マーケティング、財務、管理です。私たちは、この機能分野で多くの実践的経営の経験と多年にわたる経営戦略研究をする中で、多くの中小企業様に適切な経営戦略を提示し、売り上げ向上と利益率アップを達成しています。 多くの中小企業様、現在のこのコロナの影響により多くの経営課題をかかえ、日々お悩みのことと存じます。心中お察しいたします。私たちは、この現状を打開すべき戦略を皆様とともに考え提示させて頂きます。 是非弊社をご利用ください。また弊社の代表が、42年間勤めてきました化学機械メーカーでの営業で培った大手化学会社、食品会社等での人脈も御紹介させて頂き、このコロナの時代に即した特に産業機械、化学機械、資材の販売戦略をロスチャイルドの発想法に基づき、立案し、具体的に販路拡大の御助けをさせて頂きます。 多くの中小のメーカー様に販路開拓が出来たと喜んで頂いています。是非ご利用下さい。 お客様が開発され た製品を現在の状況に応じたニーズを掘り起こし、販売先も紹介させて頂きます。経営戦略セミナーも定期的に開催しています。ご連絡お待ち申し上げます。Drucker says, "Customers decide the character of the company." The first step in thinking about business strategy must be thorough customer analysis. Who are your customers? Why do customers buy it? What causes customers to change the purpose of buying? What is the flow of the times with unusual results? Customers and product users often cannot express their needs clearly without knowing that they have them. Therefore, not only will you meet your current needs, but you will be convinced that you need this product. You must be able to be convinced. Once upon a time, Duupon knew that Teflon, developed in 1961, had a useful life of only three years. Fifteen years later, in 1976, it launched a high-quality silver tone with a much longer service life. this The new covering material used only high-end cookers. This makes Duyupon high quality The image has been enhanced. Drucker says, "Customers decide the character of the company." The first step in thinking about business strategy must be thorough customer analysis. Who are your customers? Why do customers buy it? What causes customers to change the purpose of buying? What is the flow of the times with unusual results? Customers and product users often cannot express their needs clearly without knowing that they have them. Therefore, not only will you meet your current needs, but you will be convinced that you need this product. You must be able to be convinced. Once upon a time, Duupon knew that Teflon, developed in 1961, had a useful life of only three years. Fifteen years later, in 1976, it launched a high-quality silver tone with a much longer service life. this The new covering material used only high-end cookers. This makes Duyupon high quality The image has been enhanced. There is no correct answer in company management. Product development, sales strategy, product penetration into the market little by little, and dialogue with the market, we have to repeat trial and error, see the reaction of the market, and sometimes change the strategy and execute it. .. There is a big difference between what the company aims for and the motivation of its employees. Keep in mind that there is a divergence. Companies must pursue profits. Cash flow is also important. If you don't create employment, you have to grow. However, even if you set a big goal, it is the daily efforts of many employees to put it into practice. Utilization of human resources is the most important and divides the fate of the company. You can practice your business and succeed or fail in many cases. If the cause cannot be investigated and explained, the future of future management will disappear. To summarize the viewpoints to be analyzed, ① Company vision, policy, strategy ② Temporary construction regarding the future ③ Management resources to hold ④ Good luck, bad luck Once GM's Alfred Sloan offered a novel style car to the masses, He provided high quality cars, remodeled every year and attracted the masses to the car. We believe that such a management strategy that commits to the market is important. Please leave us a management consultant once. We look forward to working with you. There is no correct answer in company management. Product development, sales strategy, product penetration into the market little by little, and dialogue with the market, we have to repeat trial and error, see the reaction of the market, and sometimes change the strategy and execute it. .. There is a big difference between what the company aims for and the motivation of its employees. Keep in mind that there is a divergence. Companies must pursue profits. Cash flow is also important. If you don't create employment, you have to grow. However, even if you set a big goal, it is the daily efforts of many employees to put it into practice. Utilization of human resources is the most important and divides the fate of the company. You can practice your business and succeed or fail in many cases. If the cause cannot be investigated and explained, the future of future management will disappear. To summarize the viewpoints to be analyzed, ① Company vision, policy, strategy ② Temporary construction regarding the future ③ Management resources to hold ④ Good luck, bad luck Once GM's Alfred Sloan offered a novel style car to the masses, He provided high quality cars, remodeled every year and attracted the masses to the car. We believe that such a management strategy that commits to the market is important. Please leave us a management consultant once. We look forward to working with you. There is a way to do business. If you make a mistake in that way, sales will never increase. For example, suppose you develop a product. At the stage of development, there is no guarantee that it will sell. How to sell it is important. One hint is how to create a sales channel for the product. If you take the right sales channel, you can sell the product if there is potential demand. We will provide the policy. The planning of business strategy is now being asked. It is no exaggeration to say that the direction of management is determined by how the management strategy is taken. To do so, we need a technique that requires a focused analysis of "competitive status" and "competitors" and knows where our company is superior or inferior to our competitors. The secret to becoming a winner is to move according to the appearance of the competitor and the intention of the aim. For example, consumers who buy drills do not buy drills, but rather machines that drill holes. I'm buying. Knowing this difference will tell you what sells to consumers. We provide a management strategy planning method that can be used in many cases that we have studied for many years. Please hit the gate once. In the midst of this corona wreck, management without a management strategy jeopardizes management. The management strategy idea method I would like to recommend is WE Rothschild's "First, list the actions that can be taken by your own company, then know the results that can be achieved by each action, and then narrow down the goals." .. The order of ideas is important. Following the order of Rothschild's ideas that we are studying will deepen and broaden the consideration of our environment and conditions. There is no objectivity or bias in the judgments made by the management about the facts discovered and the temporary construction made as a result of the analysis. In addition, you will be able to monitor the results of your strategy at all times and take emergency measures in case of unexpected situations. Based on his business strategy idea method, we will analyze your business and propose measures to increase profits. The first step is to analyze your own resources. First of all, what was your company in the past, how is it now, think about the business that will grow with this corona virus in the future, and think about what it is. In particular, we will show you which part and which part of your company's resources you can combine to strengthen your competitiveness and increase your chances of winning the battle with a favorable difference. There are five functional fields that are subject to in-house evaluation. Product conception and design, manufacturing, marketing, finance and management. We have achieved sales improvement and profit margin increase by presenting appropriate management strategy to many small and medium-sized enterprises through many practical management experience and many years of management strategy research in this functional field. I will. Many small and medium-sized enterprises face many management issues due to the influence of this current corona, and I think that they are worried every day. I'm sorry for the inconvenience. We will work with you to come up with a strategy to overcome this situation. Please use our company. In addition, our representative will also introduce the connections with major chemical companies, food companies, etc. cultivated through sales at chemical machinery manufacturers who have worked for 42 years, especially industrial machinery and chemistry in line with this Corona era. We will formulate a sales strategy for machinery and materials based on Rothschild's way of thinking, and will specifically help you expand your sales channels. We are pleased that many small and medium-sized manufacturers have been able to develop sales channels. Please use it. Customer developed We will find out the needs of the new products according to the current situation and introduce the sales destinations. We also hold regular management strategy seminars. We look forward to hearing from you.

経営者からのご挨拶

より良い経営戦略をもとめるとき、人はなぜ宝くじを買うのかの理由が参考になります。 宝くじの配当率は50%くらいにしかなりません。宝くじを買って利益を売ることはビジネスで利益を売るよりもはるかに難しい行動と言えます。しかし現実に多くの人が購入している宝くじを現実的ではないと切り捨てるだけでは、何の役にもたちません。これは、貨幣限界効用一定の仮定が現実的ではないことを意味しています。つまり、一円の価値は時と場合により異なるということです。ビジネスが上向いているときは、一円の価値は大きくなり、ビジネスも大胆になります。そうするとビジネスに加速度がつき、 更に大きく展開していきます。しかし、下り坂になるとき、じり貧になって、一円の価値は、しぼんでいきます。その時に一円の価値を大きくする大胆な戦略的発想が必要となります。それは、現実に裏打ちされた戦略が必要とされるわけです。 このコロナの変異種が広まりつつある中で、経営の舵を誤ると経営に生き詰まりをお起こします。理論に立ち返るべきと思います。 我々が今まで培ってきた方法論と経験をお役に立てていただければと思っています。過去の経営理論から学ぶことは多いです。 一度門をたたいてみてください。ご連絡お待ちしています。 かつてカメラ業界の巨人コダックはインスタント・カメラには無関心でありました。それは自社の総売り上げに占める大きな割合のフイルム現像が不要であるために関心がなかったのです。こうしてインスタント・カメラへの研究を怠っているうちに、ポラロイドが強固な地位を確保してしまい、コダックがあわててこの分野に参入した時には、ポラロイドが支配的な地位をしめており、それとの競争は非常に難しくなってしまったのであります。このように企業経営の勝者になるためには、いかに自分が休みなく競争ゲームの渦中にあること、目の前の競争相手だけでなく、やがて出現する競争相手までよく理解し、正しく監視することが大切だということを認識することであります。お客様が買おうとしているのは何か。このお客様のニーズをどうすれば満たせるか。を常に問いかけることが重要です。そして経営にとってもっとも大事なものは実は経営戦略ではありません。失敗した多くの起業経営者の理由の多くは「なぜ起業するのか」「起業によって何を成し遂げたいのか」というビジョンが明確でなく、「何がなんでも成し遂げる」というパッション(情熱)が、足りないことが、最大の理由です。次に経営者様の最も重要な仕事のひとつが、「資源配分」です。人・モノ・金という経営資源をどこにどれだけ配分するかを決めることです。限られた経営資源を「傾斜」させてこそ独自の強みを作ることができます。 新型コロナウイルスの出現により, 私どもは多くの実績と研究成果を提供しそのお手伝いをさせて頂きます。戦略の取り方によって経営と同じく問題が益々増殖するか、解決するかが決まるわけです。その戦略の立て方がいかに大事かが今問われています。私たちはその経営戦略立案のサポートをしています。 また私たちは、多くの経営学会に参加し、大学の教員様と交流を深 め時代の最先端の経営戦略研究の発表に接し、実際に実践にアレンジ応用し事業成績の結果がでるよう学んでいます。 ご利用下さい。When seeking a better business strategy, the reason why people buy lottery tickets is helpful. The lottery payout rate is only around 50%. Buying a lottery ticket and selling profits is a much more difficult activity than selling profits in business. However, simply truncating the lottery that many people actually buy is unrealistic does nothing. This means that certain assumptions of monetary marginal utility are not realistic. In other words, the value of one yen varies from time to time. When the business is improving, the value of one yen will increase and the business will be bold. That will accelerate your business and We will continue to expand further. However, when you go downhill, you become poor and the value of one yen diminishes. At that time, a bold strategic idea to increase the value of one yen is required. It requires a strategy backed by reality. While this variant of corona is becoming widespread, mismanagement will cause a deadlock in management. I think we should go back to theory. We hope that you will make use of the methodology and experience we have cultivated so far. There is much to learn from past management theories. Try hitting the gate once. We look forward to hearing from you. Once upon a time, camera giant Kodak was indifferent to instant cameras. I wasn't interested in it because it didn't require film development, which is a large percentage of the company's total sales. In this way, while neglecting research on instant cameras, Polaroid secured a strong position, and when Kodak entered this field in a hurry, Polaroid had a dominant position, and competition with it It has become very difficult. In order to become a winner of corporate management in this way, it is necessary to understand and properly monitor not only the competitors in front of you but lso the competitors that will emerge in the future, how you are in the midst of competitive games without rest. Is to recognize that is important. What are you trying to buy? How can we meet the needs of this customer? Is always important to ask. The most important thing for management is not actually the management strategy. Many of the reasons why many failed entrepreneurs are entrepreneurs do not have a clear vision of "why they want to start a business" or "what they want to achieve by starting a business", and the lack of passion to "do anything" But the biggest reason. Next, one of the most important jobs of managers is "resource allocation". It is to decide where and how much management resources such as people, goods and money should be allocated. Only by "tilting" limited management resources can we create our own strengths. With the advent of the new type coronavirus, we will provide many achievements and research results to help you.One of the most important jobs of managers is "resource allocation". It is to decide where and how much management resources such as people, goods, and money are allocated. Only by tilting the limited management resources can we create unique strengths. With the advent of the new coronavirus, the environment surrounding companies will change, and at such times companies will be required to make major strategic changes. When faced with this major shift in strategy, companies will need to make major changes to the way organizations have traditionally supported the execution of strategies and the behavior of human resources. In other words, the question is where to focus the management resources and focus on corporate reformGreetings from management 「With the advent of the new coronavirus, the business environment is changing rapidly. Then, we can see what kind of future image the various parties involved have responded to this corona shock. Someone who thinks that the problems of the current situation will converge after a while. Those who think it was necessary to shut down earlier and contain Corona at a stretch. A person who advocates that it is necessary to take the initiative in doing what can be done right now in order to prevent it if it does not fit and a cluster of 2nd and 3rd breakage will occur in the future. In the same way as establishing a corona countermeasure strategy in this way, it becomes possible to see how important it is to establish a management strategy and put it into practice. As with management, how the strategy is taken will determine whether the problem will multiply or be resolved. The importance of how to formulate that strategy is now being questioned. We will provide you with a strategy to help your business move in the right direction. We support that strategy. In addition, we participate in many management societies, interact with university faculty members, interact with the latest management strategy research presentations of the times, and arrange them in practice so that the results of business results can be obtained. Please use.」

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