事業内容

経営戦略の方向性は三つに集約されます。 ① コストの低さで差をつける:コストリーダーシップ戦略 トヨタの戦略の根幹にあるのがこの規模の追求と継続的な改善によるコストリーダーシップ戦略です。 「品質は高いが、値ごろ感のある車」を提供することに価値を置いていて、ダントツのシェアを求めているわけです。 ② ユニークさに磨きをかける:差別化戦略 ウオークマンなどの革新的な製品を開発したソニーやポストイットなどの独自技術に裏付けられたユニークな商品を生み出す3Mなどが代表例です。 ③ 小さくても輝ける分野を探す:集中戦略 より狭いターゲットを絞って優位性を構築している、センサー分野に特化したキーエンス、コネクターに特化したヒロセ電機、小型モーターに特化したマブチモーターが挙げられます。「小さくてもきらりと光る」存在感のある企業です。 自社の経営をどれに特化するかが、重要です。 中途半端であれば、最も危険な死の谷がまっています。 個々の商品戦略や戦術などにいきなり入るのではなく業界全体を俯瞰したうえで、自社がどのようなポジションにいるのか、一段高い目線で捉え、戦略を考えることが重要です。 私たちは、そのような戦略を提示致します。戦略で悩んでおられる方是非ご一報ください。 私たちは、さまざまな機能分野で多くの実践的経営の経験と多年にわたる経営戦略研究をする中で、多くの中小企業様に適切な経営戦略を提示し、売り上げ向上と利益率アップを達成しています。 多くの中小企業様、現在のこのコロナの影響により多くの経営課題をかかえ、日々お悩みのことと存じます。心中お察しいたします。私たちは、この現状を打開すべき戦略を皆様とともに考え提示させて頂きます。 是非弊社をご利用ください。また弊社の代表が、42年間勤めてきました化学機械メーカーでの営業で培った大手化学会社、食品会社等での人脈も御紹介させて頂き、このコロナの時代に即した特に産業機械、化学機械、資材の販売戦略をロスチャイルドの発想法に基づき、立案し、具体的に販路拡大の御助けをさせて頂きます。 多くの中小のメーカー様に販路開拓が出来たと喜んで頂いています。是非ご利用下さい。 お客様が開発され た製品を現在の状況に応じたニーズを掘り起こし、販売先も紹介させて頂きます。経営戦略セミナーも定期的に開催しています。ご連絡お待ち申し上げます。The direction of management strategy can be summarized into three. ① Make a difference by low cost: Cost leadership strategy At the core of Toyota's strategy is a cost leadership strategy based on the pursuit of this scale and continuous improvement. We value the provision of "cars of high quality but affordability," and we are looking for a great share. ② Polish uniqueness: Differentiation strategy Typical examples are 3M, which produces unique products backed by proprietary technologies such as Sony and Post-it, which have developed innovative products such as the Walkman. ③ Find a field that can shine even if it is small: Concentrated strategy Keyence, which specializes in the sensor field, Hirose Electric, which specializes in connectors, and Mabuchi Motor, which specializes in small motors, are examples of narrower targets and building superiority. It is a company with a strong presence that "shines brightly even if it is small". What you specialize in your company's management is important. Halfway through, you'll find the most dangerous valley of death. It is important to take a bird's-eye view of the industry as a whole, rather than suddenly entering individual product strategies and tactics, and then consider the position of your company from a higher perspective. We present such a strategy. If you are worried about your strategy, please let us knowPlease use our company. In addition, our representative will also introduce the connections with major chemical companies, food companies, etc. cultivated through sales at chemical machinery manufacturers who have worked for 42 years, especially industrial machinery and chemistry in line with this Corona era. We will formulate a sales strategy for machinery and materials based on Rothschild's way of thinking, and will specifically help you expand your sales channels. We are pleased that many small and medium-sized manufacturers have been able to develop sales channels. Please use it. Customer developed We will find out the needs of the new products according to the current situation and introduce the sales destinations. We also hold regular management strategy seminars. We look forward to hearing from you.

経営者からのご挨拶

より良い経営戦略をもとめるとき、人はなぜ宝くじを買うのかの理由が参考になります。 宝くじの配当率は50%くらいにしかなりません。宝くじを買って利益を売ることはビジネスで利益を売るよりもはるかに難しい行動と言えます。しかし現実に多くの人が購入している宝くじを現実的ではないと切り捨てるだけでは、何の役にもたちません。これは、貨幣限界効用一定の仮定が現実的ではないことを意味しています。つまり、一円の価値は時と場合により異なるということです。ビジネスが上向いているときは、一円の価値は大きくなり、ビジネスも大胆になります。そうするとビジネスに加速度がつき、 更に大きく展開していきます。しかし、下り坂になるとき、じり貧になって、一円の価値は、しぼんでいきます。その時に一円の価値を大きくする大胆な戦略的発想が必要となります。それは、現実に裏打ちされた戦略が必要とされるわけです。 このコロナの変異種が広まりつつある中で、経営の舵を誤ると経営に生き詰まりをお起こします。理論に立ち返るべきと思います。 我々が今まで培ってきた方法論と経験をお役に立てていただければと思っています。過去の経営理論から学ぶことは多いです。 一度門をたたいてみてください。ご連絡お待ちしています。 かつてカメラ業界の巨人コダックはインスタント・カメラには無関心でありました。それは自社の総売り上げに占める大きな割合のフイルム現像が不要であるために関心がなかったのです。こうしてインスタント・カメラへの研究を怠っているうちに、ポラロイドが強固な地位を確保してしまい、コダックがあわててこの分野に参入した時には、ポラロイドが支配的な地位をしめており、それとの競争は非常に難しくなってしまったのであります。このように企業経営の勝者になるためには、いかに自分が休みなく競争ゲームの渦中にあること、目の前の競争相手だけでなく、やがて出現する競争相手までよく理解し、正しく監視することが大切だということを認識することであります。お客様が買おうとしているのは何か。このお客様のニーズをどうすれば満たせるか。を常に問いかけることが重要です。そして経営にとってもっとも大事なものは実は経営戦略ではありません。失敗した多くの起業経営者の理由の多くは「なぜ起業するのか」「起業によって何を成し遂げたいのか」というビジョンが明確でなく、「何がなんでも成し遂げる」というパッション(情熱)が、足りないことが、最大の理由です。次に経営者様の最も重要な仕事のひとつが、「資源配分」です。人・モノ・金という経営資源をどこにどれだけ配分するかを決めることです。限られた経営資源を「傾斜」させてこそ独自の強みを作ることができます。 新型コロナウイルスの出現により, 私どもは多くの実績と研究成果を提供しそのお手伝いをさせて頂きます。戦略の取り方によって経営と同じく問題が益々増殖するか、解決するかが決まるわけです。その戦略の立て方がいかに大事かが今問われています。私たちはその経営戦略立案のサポートをしています。 また私たちは、多くの経営学会に参加し、大学の教員様と交流を深 め時代の最先端の経営戦略研究の発表に接し、実際に実践にアレンジ応用し事業成績の結果がでるよう学んでいます。 ご利用下さい。When seeking a better business strategy, the reason why people buy lottery tickets is helpful. The lottery payout rate is only around 50%. Buying a lottery ticket and selling profits is a much more difficult activity than selling profits in business. However, simply truncating the lottery that many people actually buy is unrealistic does nothing. This means that certain assumptions of monetary marginal utility are not realistic. In other words, the value of one yen varies from time to time. When the business is improving, the value of one yen will increase and the business will be bold. That will accelerate your business and We will continue to expand further. However, when you go downhill, you become poor and the value of one yen diminishes. At that time, a bold strategic idea to increase the value of one yen is required. It requires a strategy backed by reality. While this variant of corona is becoming widespread, mismanagement will cause a deadlock in management. I think we should go back to theory. We hope that you will make use of the methodology and experience we have cultivated so far. There is much to learn from past management theories. Try hitting the gate once. We look forward to hearing from you. Once upon a time, camera giant Kodak was indifferent to instant cameras. I wasn't interested in it because it didn't require film development, which is a large percentage of the company's total sales. In this way, while neglecting research on instant cameras, Polaroid secured a strong position, and when Kodak entered this field in a hurry, Polaroid had a dominant position, and competition with it It has become very difficult. In order to become a winner of corporate management in this way, it is necessary to understand and properly monitor not only the competitors in front of you but lso the competitors that will emerge in the future, how you are in the midst of competitive games without rest. Is to recognize that is important. What are you trying to buy? How can we meet the needs of this customer? Is always important to ask. The most important thing for management is not actually the management strategy. Many of the reasons why many failed entrepreneurs are entrepreneurs do not have a clear vision of "why they want to start a business" or "what they want to achieve by starting a business", and the lack of passion to "do anything" But the biggest reason. Next, one of the most important jobs of managers is "resource allocation". It is to decide where and how much management resources such as people, goods and money should be allocated. Only by "tilting" limited management resources can we create our own strengths. With the advent of the new type coronavirus, we will provide many achievements and research results to help you.One of the most important jobs of managers is "resource allocation". It is to decide where and how much management resources such as people, goods, and money are allocated. Only by tilting the limited management resources can we create unique strengths. With the advent of the new coronavirus, the environment surrounding companies will change, and at such times companies will be required to make major strategic changes. When faced with this major shift in strategy, companies will need to make major changes to the way organizations have traditionally supported the execution of strategies and the behavior of human resources. In other words, the question is where to focus the management resources and focus on corporate reformGreetings from management 「With the advent of the new coronavirus, the business environment is changing rapidly. Then, we can see what kind of future image the various parties involved have responded to this corona shock. Someone who thinks that the problems of the current situation will converge after a while. Those who think it was necessary to shut down earlier and contain Corona at a stretch. A person who advocates that it is necessary to take the initiative in doing what can be done right now in order to prevent it if it does not fit and a cluster of 2nd and 3rd breakage will occur in the future. In the same way as establishing a corona countermeasure strategy in this way, it becomes possible to see how important it is to establish a management strategy and put it into practice. As with management, how the strategy is taken will determine whether the problem will multiply or be resolved. The importance of how to formulate that strategy is now being questioned. We will provide you with a strategy to help your business move in the right direction. We support that strategy. In addition, we participate in many management societies, interact with university faculty members, interact with the latest management strategy research presentations of the times, and arrange them in practice so that the results of business results can be obtained. Please use.」

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